Tuesday, July 21, 2009

A Lot of Trouble for Poster: Don Draper Under Water

It sometimes amazes me how much time, energy and money folks in Hollywood spend on things like a poster to promote a movie or TV show . . . how much effort is put forth for something that can prove fleeting, like this image.

And as I watched AMC's video of what went into creating the new, promotional image for the third season of Mad Men -- including making Jon Hamm sit in a water tank for two hours -- I was still amazed.

The New Yorker also has a behind-the-scenes piece about the marketing effort that has gone into advertising a show about advertisers.

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