It sometimes amazes me how much time, energy and money folks in Hollywood spend on things like a poster to promote a movie or TV show . . . how much effort is put forth for something that can prove fleeting, like this image.
And as I watched AMC's video of what went into creating the new, promotional image for the third season of Mad Men -- including making Jon Hamm sit in a water tank for two hours -- I was still amazed.
The New Yorker also has a behind-the-scenes piece about the marketing effort that has gone into advertising a show about advertisers.
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