Tuesday, January 27, 2009

There May Be Life to 'Lipstick' Yet

Fans of Lipstick Jungle who've been anxiously waiting to find out if the NBC fortysomething career gal drama will return for a third season after the show was publicly put on life support at the end of 2008 may have reason to be gleeful. Key word: MAY.

Speaking at a conference in Las Vegas an NBC exec said that because "Lipstick Jungle is so strong and has such a passionate base among a coveted demographic" the network may seek to find a way to keep it on the air, according to Broadcasting & Cable.

One potential solution? Giving it what Broadcasting & Cable called "the Friday Night Lights treatment."

Friday Night Lights, in case you're just tuning in at home, is a critically acclaimed, incredibly poignant NBC drama set in a blue collar Texas town where high school football is king, although the show is about much more than football. The show was perpetually on the cusp of being canceled due to low ratings. But then someone at DirecTV or NBC or somewhere within the NBC family had a brilliant idea: They ran the entire third season on DirecTV first, and just started airing it on network television two weeks ago.

NBC Entertainment exec Ben Silverman has said that Lipstick Jungle could use a similar approach. "We have some incredible channels in our portfolio and we have sister networks that love the show as well," Silverman said. "We are analyzing what we need to do to keep that show on the air."

Maybe all those ladies sending all those tubes of lipstick to NBC are changing some minds. I certainly hope so. Jungle sure beats tacky reality shows on any day of the week.

Image credit: NBC.

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