In a new video Mad Men creator/writer Matt Weiner, along with cast members, ponder the meaning and impact of the series, as well as its informal "rules" and what viewers can expect in the upcoming fourth season. But alas, no spoilers, no real info about the season -- like when it takes place for example -- other than Vincent Kartheiser, who plays Pete Campbell, joking that we'll see Don Draper au natural.
An interesting thing about this video was that after Weiner said Mad Men is about "human weakness and impulse," he made an analogy between the characters and criminals who wantonly flout the law and do whatever they want. In the end, however, he said, "Crime doesn't pay." (Former Sopranos writer is he.)
Also of interest, both Weiner and January Jones say that Betty Draper's a woman "who probably shouldn't have had children."