Wednesday, June 16, 2010

'Mad Men' Season 4 Promos Highlight 'Fresh Starts'

It’s never too early to start thinking about the fourth season of Mad Men, which kicks off on Sunday, July 25.

Though series guru Matthew Weiner has been reluctant to reveal anything about what the fourth season will bring – season three concluded in December 1963 with Don toting luggage to a new apartment, Betty on a plane with Henry and baby Gene to get a quickie Reno divorce from Don, the formation of the new ad agency (Sterling Cooper Draper Pryce) based in a hotel suite, and Sally and Bobby Draper chillin’ in their Ossining home with Carla – these promos that are floating around emphasize the “fresh start” angle.

Meanwhile the promo below highlights Betty’s supposed “fresh start” with Henry. But Betty's still got Don, the father of her three children, to deal with, so how “fresh” can all of these starts be with these folks toting around some significant baggage, literally and figuratively?

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